Marketing Dynamics - Hardcover
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Availability:In StockContributor:Cindy Quinlan, Brenda Clark, Cynthia Glendall BasteriPublish date:1/27/2023Pages:672
Language:EnglishPublisher:Goodheart-Wilcox PublisherISBN-13:9781685843144ISBN-10:168584314XUPC:9781685843144Book Category:Business & Economics, EducationBook Subcategory:MarketingSize:10.87 x 8.58 x 1.34 inchesWeight:3.523Product ID:SCE5FHEMB8
Marketing Dynamics
Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps--product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing...
Language:EnglishPublisher:Goodheart-Wilcox PublisherISBN-13:9781685843144ISBN-10:168584314XUPC:9781685843144Book Category:Business & Economics, EducationBook Subcategory:MarketingSize:10.87 x 8.58 x 1.34 inchesWeight:3.523Product ID:SCE5FHEMB8
Publisher: Goodheart-Wilcox Publisher
Edition
5th Fifth Edition, Edition
Contributor(s)
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