Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies - Hardcover
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Language:EnglishPublisher:Kogan PageISBN-13:9781398606746ISBN-10:139860674XUPC:9781398606746Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:MarketingSize:9.21 x 6.14 x 1.13 inchesWeight:1.5124Product ID:SC7NAB97CW
Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning,...
Language:EnglishPublisher:Kogan PageISBN-13:9781398606746ISBN-10:139860674XUPC:9781398606746Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:MarketingSize:9.21 x 6.14 x 1.13 inchesWeight:1.5124Product ID:SC7NAB97CW
Eleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and...
Publisher: Kogan Page
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