Managing Global Accounts - Paperback
by Noel Capon
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Language:EnglishPublisher:Wessex, Inc.ISBN-13:9780979734434ISBN-10:979734436UPC:9780979734434Book Category:Business & EconomicsBook Subcategory:Management, International, MarketingBook Topic:MultilevelSize:9.00 x 6.00 x 0.59 inchesWeight:0.8311Product ID:SCGA11ZP3G
Managing Global Accounts
Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more...
Language:EnglishPublisher:Wessex, Inc.ISBN-13:9780979734434ISBN-10:979734436UPC:9780979734434Book Category:Business & EconomicsBook Subcategory:Management, International, MarketingBook Topic:MultilevelSize:9.00 x 6.00 x 0.59 inchesWeight:0.8311Product ID:SCGA11ZP3G
Capon, Noel: - "Noel Capon is R. C. Kopf Professor of International Marketing and past Chair of the Marketing Division, Graduate School of Business, Columbia University. Educated primarily in Great Britain, Professor Capon earned B.Sc., Ph.D. degrees in Chemistry from University College, London University. He also received degrees in Business Administration from Manchester (Dip. BA), Harvard...
Publisher: Wessex, Inc.
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