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Loyalty Programs: The Complete Guide

Loyalty Programs: The Complete Guide - Paperback

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Availability:In StockContributor:Stacey Lyons, Scott Harrison, Max SavranskyPublish date:2023-09-06Pages:580
Language:EnglishPublisher:Loyalty & Reward CoISBN-13:9780645211535ISBN-10:645211532UPC:9780645211535Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 1.17 inchesWeight:1.6909Product ID:SCXT8ACJ4H

Loyalty Programs: The Complete Guide

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.

Praise for Loyalty Programs: The Complete Guide

"Loyalty Programs: The Complete Guide is an...
Language:EnglishPublisher:Loyalty & Reward CoISBN-13:9780645211535ISBN-10:645211532UPC:9780645211535Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 1.17 inchesWeight:1.6909Product ID:SCXT8ACJ4H
Publisher: Loyalty & Reward Co

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