Just Evil Enough: The Subversive Marketing Handbook - Hardcover
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Language:EnglishPublisher:Whitefox Publishing LtdISBN-13:9781916797666ISBN-10:1916797660UPC:9781916797666Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.10 x 1.20 inchesWeight:1.7527Product ID:SCD6TN2DSH
Just Evil Enough: The Subversive Marketing Handbook
Looking for an advantage in an unfair world?
The rules of poker tell you how to play--but not how to win. You win by bluffing, looking for your opponent's tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?
For the last decade, expert in strategic communications Emily Ross and bestselling business...
Language:EnglishPublisher:Whitefox Publishing LtdISBN-13:9781916797666ISBN-10:1916797660UPC:9781916797666Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.10 x 1.20 inchesWeight:1.7527Product ID:SCD6TN2DSH
Publisher: Whitefox Publishing Ltd
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