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Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths

Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths - Paperback

by Jim MacNamara
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Availability:In StockContributor:Jim MacNamaraPublish date:2014-07-31Pages:284
Language:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433124266ISBN-10:1433124262UPC:9781433124266Book Category:Education, Language Arts & DisciplinesBook Subcategory:Research, Communication Studies, JournalismSize:8.80 x 5.90 x 0.60 inchesWeight:0.9502Product ID:SCV2R4CTZG
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
Language:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433124266ISBN-10:1433124262UPC:9781433124266Book Category:Education, Language Arts & DisciplinesBook Subcategory:Research, Communication Studies, JournalismSize:8.80 x 5.90 x 0.60 inchesWeight:0.9502Product ID:SCV2R4CTZG
Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up in 2007 after a 30-year professional career spanning journalism, public relations, and media research. He is author of 12 books including The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, 2014) and Public Relations Theories, Practices, Critiques (2012).
Publisher: Peter Lang Inc., International Academic Publi

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Jim MacNamara

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Jim MacNamara

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