Inspired INC.: Become a Company the World Will Get Behind - Paperback

MacCallum, Lisa: - LISA MACCALLUM is co-author of the book Inspired INC. and Founder of Inspired Companies. A former Nike Vice President, Lisa advises large companies on how to build trust, resilience and brand distinction in a world where customers, employees and a range of other stakeholders have unprecedented power. She is a high impact public speaker, corporate board and c-suite advisor for internationally recognised brands, a World Economic Forum Young Global Leader and Councilor of Australia's Bond University. During her long career at Nike, Lisa held commercial and brand leadership positions in the USA and globally, specializing in long-term strategy, consumer positioning and business turnarounds. As Managing Director of the Nike Foundation she also led the teams responsible for launching award-winning Girl Effect and DesignedtoMove global alliance.Brew, Emily: - EMILY BREW is co-author of the book Inspired INC. and a co-creator of Inspired Companies. As the principal of Brew Advisors, she is a brand strategist who helps organizations across sectors to deepen connections, fuel movements and instigate innovation to drive change. As Creative Brand Director for the Nike Foundation, Emily led the creative development of the breakthrough concept, the Girl Effect, which has been featured at the World Economic Forum, the Clinton Global Initiative and TED, among many others. She also led the team that created The Clock is Ticking, which won the TED Ads Worth Spending Challenge in 2011.