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Inspired: How to Create Tech Products Customers Love

Inspired: How to Create Tech Products Customers Love - Hardcover

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Availability:In StockContributor:Marty CaganSeries:Silicon Valley Product GroupPublish date:2017-12-12Pages:368
Language:EnglishPublisher:WileyISBN-13:9781119387503ISBN-10:1119387507UPC:9781119387503Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Research & Development, Industrial Design, Customer RelationsBook Topic:ProductSize:9.10 x 6.40 x 1.40 inchesWeight:1.261Product ID:SC3R4SPV0Y

Inspired: How to Create Tech Products Customers Love

Learn to design, build, and scale products consumers can't get enough of

How do today's most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management...

Series: Silicon Valley Product Group
Language:EnglishPublisher:WileyISBN-13:9781119387503ISBN-10:1119387507UPC:9781119387503Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Research & Development, Industrial Design, Customer RelationsBook Topic:ProductSize:9.10 x 6.40 x 1.40 inchesWeight:1.261Product ID:SC3R4SPV0Y

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

Publisher: Wiley

Edition

2nd Edition

Contributor(s)

Marty Cagan

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