How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches. - Paperback
by Howard Ibach
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Language:EnglishPublisher:Ibach Media Group LLCISBN-13:9780692120002ISBN-10:692120009UPC:9780692120002Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, Business WritingSize:9.00 x 6.00 x 0.23 inchesWeight:0.3505Product ID:SC24R9SNEY
How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches.
What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this famous. That's because they are exceedingly hard to write. But when they're done well, sometimes they reach this exalted status.
From the author of...
Language:EnglishPublisher:Ibach Media Group LLCISBN-13:9780692120002ISBN-10:692120009UPC:9780692120002Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, Business WritingSize:9.00 x 6.00 x 0.23 inchesWeight:0.3505Product ID:SC24R9SNEY
Ibach, Howard: - Howard Ibach is the author of the critically acclaimed graphic textbook How To Write An Inspired Creative Brief, 2nd edition, which is ranked No. 1 on About.com's 10 Advertising Books You Absolutely Must Read. He joined the faculty of the Association of National Advertisers' School of Marketing in January 2017, and travels the country leading workshops that provoke client-side...
Publisher: Ibach Media Group LLC
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