Language:EnglishPublisher:Oxford University PressISBN-13:9780199336777ISBN-10:199336776UPC:9780199336777Book Category:Political Science, Social ScienceBook Subcategory:Political ProcessBook Topic:Political AdvocacySize:9.21 x 6.14 x 0.57 inchesWeight:0.8598Product ID:SCAJ9PQJ4G
How Organizations Develop Activists: Civic Associations and Leadership in the 21st Century
Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others?
Research-Based Analysis of Activist Engagement
Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy.
Organizing, Mobilizing, and Lone Wolf Models
The book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement. This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base.
Practical Strategies for Building Activist Capacity
In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action. The analysis provides concrete frameworks for understanding what separates effective membership organizations from those that struggle to maintain engagement.
Language:EnglishPublisher:Oxford University PressISBN-13:9780199336777ISBN-10:199336776UPC:9780199336777Book Category:Political Science, Social ScienceBook Subcategory:Political ProcessBook Topic:Political AdvocacySize:9.21 x 6.14 x 0.57 inchesWeight:0.8598Product ID:SCAJ9PQJ4G
Hahrie Han is Associate Professor of Political Science at Wellesley College.
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How Organizations Develop Activists: Civic Associations and Leadership in the 21st Century
Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others?
Research-Based Analysis of Activist Engagement
Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy.
Organizing, Mobilizing, and Lone Wolf Models
The book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement. This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base.
Practical Strategies for Building Activist Capacity
In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action. The analysis provides concrete frameworks for understanding what separates effective membership organizations from those that struggle to maintain engagement.
Hahrie Han is Associate Professor of Political Science at Wellesley College.
