How Innovation Really Works: Using the Trillion-Dollar R&d Fix to Drive Growth - Hardcover
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How Innovation Really Works: Using the Trillion-Dollar R&d Fix to Drive Growth
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R&D has fallen dramatically over the past several...
Anne Marie Knott is Professor of Strategy at Washington University, where her principle area of research is innovation. Her work has been published in Harvard Business Review, Management Science, Organization Science, and Strategic Management Journal, among others. Prior to receiving her PhD from UCLA, Professor Knott was a project engineer and program manager at Hughes Aircraft Company,...
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