Hello $Firstname - Profiting from Personalization - AI Edition: How Generative AI is Transforming Personalization at Scale - Paperback
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Availability:In StockContributor:Houlind, Frans Riemersma, Hazel Bird (Editor)Series:Hello $FirstnamePublish date:9/22/2025Pages:284
Language:EnglishPublisher:Omnichannel Institute APSISBN-13:9788797442876ISBN-10:8797442879UPC:9788797442876Book Category:Business & EconomicsBook Subcategory:Customer Relations, MarketingBook Topic:Direct, MultilevelSize:9.21 x 6.14 x 0.77 inchesWeight:1.1905Product ID:SCWBNYCYMY
Hello $Firstname - Profiting from Personalization - AI Edition: How Generative AI is Transforming Personalization at Scale
Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before.
Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and...
Series: Hello $Firstname
Language:EnglishPublisher:Omnichannel Institute APSISBN-13:9788797442876ISBN-10:8797442879UPC:9788797442876Book Category:Business & EconomicsBook Subcategory:Customer Relations, MarketingBook Topic:Direct, MultilevelSize:9.21 x 6.14 x 0.77 inchesWeight:1.1905Product ID:SCWBNYCYMY
Houlind: - Rasmus Houlind is a leading expert in marketing personalization and customer experience. He is CXO at Agillic, founder of the Omnichannel Institute, and host of The Hello $Firstname Personalization Podcast. Rasmus has advised brands across Europe on how to turn data, content, and technology into profitable customer experiences. With a clear, practitioner-focused style, he helps...
Publisher: Omnichannel Institute APS
Edition
2nd Generative AI Edition
Contributor(s)
Author
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