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Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty - Paperback

by Harvard Business Review
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Availability:In StockContributor:Harvard Business ReviewSeries:Harvard Business Review (Paperback)Publish date:2011-04-12Pages:240
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422162521ISBN-10:1422162524UPC:9781422162521Book Category:Business & EconomicsBook Subcategory:Customer Relations, Management, Consumer BehaviorSize:8.10 x 5.40 x 0.70 inchesWeight:0.3902Product ID:SC4G7QWEZX
How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422162521ISBN-10:1422162524UPC:9781422162521Book Category:Business & EconomicsBook Subcategory:Customer Relations, Management, Consumer BehaviorSize:8.10 x 5.40 x 0.70 inchesWeight:0.3902Product ID:SC4G7QWEZX
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
Publisher: Harvard Business Review Press

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Harvard Business Review

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Harvard Business Review

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