Globalized Consumer Insights in the Digital Era - Paperback
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Availability:In StockContributor:Fatih Sahin (Editor), Cevat Soylemez (Editor)Publish date:2024-03-05Pages:320
Language:EnglishPublisher:IGI GlobalISBN-13:9798369346495UPC:9798369346495Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Consumer Behavior, GlobalizationSize:10.00 x 7.00 x 0.67 inchesWeight:1.2302Product ID:SCYWSYCGTT
Globalized Consumer Insights in the Digital Era
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in...
Language:EnglishPublisher:IGI GlobalISBN-13:9798369346495UPC:9798369346495Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Consumer Behavior, GlobalizationSize:10.00 x 7.00 x 0.67 inchesWeight:1.2302Product ID:SCYWSYCGTT
Publisher: IGI Global
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