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Flameout: The Rise and Fall of Burger Chef

Flameout: The Rise and Fall of Burger Chef - Paperback

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Availability:In StockContributor:John P. McDonaldPublish date:2011-02-20Pages:238
Language:EnglishPublisher:Createspace Independent Publishing PlatformISBN-13:9781456418632ISBN-10:1456418637UPC:9781456418632Book Category:Business & EconomicsBook Subcategory:Corporate & Business HistorySize:8.00 x 5.25 x 0.50 inchesWeight:0.5512Product ID:SCXFE94P7V
This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control-a lesson as important today as it was a half-century ago.
Language:EnglishPublisher:Createspace Independent Publishing PlatformISBN-13:9781456418632ISBN-10:1456418637UPC:9781456418632Book Category:Business & EconomicsBook Subcategory:Corporate & Business HistorySize:8.00 x 5.25 x 0.50 inchesWeight:0.5512Product ID:SCXFE94P7V
Publisher: Createspace Independent Publishing Platform

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