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Fashion Public Relations

Fashion Public Relations - Paperback

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Availability:In StockContributor:Sar Perlman, Gerald J. ShermanPublish date:2010-03-02Pages:416
Language:EnglishPublisher:Fairchild BooksISBN-13:9781563677755ISBN-10:156367775XUPC:9781563677755Book Category:Design, Business & EconomicsBook Subcategory:Fashion & Accessories, Industries, Public RelationsBook Topic:Fashion & Textile IndustrySize:9.90 x 7.90 x 0.60 inchesWeight:1.8012Product ID:SC7QTR2TNH

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.

Instructors, contact your Sales Representative for access to Instructor's Materials.
Language:EnglishPublisher:Fairchild BooksISBN-13:9781563677755ISBN-10:156367775XUPC:9781563677755Book Category:Design, Business & EconomicsBook Subcategory:Fashion & Accessories, Industries, Public RelationsBook Topic:Fashion & Textile IndustrySize:9.90 x 7.90 x 0.60 inchesWeight:1.8012Product ID:SC7QTR2TNH
Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.
Publisher: Fairchild Books

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