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Fashion Marketing Communications

Fashion Marketing Communications - Paperback

by Gaynor Lea-Greenwood
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Availability:In StockContributor:Gaynor Lea-GreenwoodPublish date:2013-03-18Pages:224
Language:EnglishPublisher:WileyISBN-13:9781405150606ISBN-10:1405150602UPC:9781405150606Book Category:Business & Economics, DesignBook Subcategory:Industries, Fashion & AccessoriesBook Topic:Fashion & Textile IndustrySize:9.50 x 6.80 x 0.50 inchesWeight:1.0516Product ID:SC56HQQGTX
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.
Language:EnglishPublisher:WileyISBN-13:9781405150606ISBN-10:1405150602UPC:9781405150606Book Category:Business & Economics, DesignBook Subcategory:Industries, Fashion & AccessoriesBook Topic:Fashion & Textile IndustrySize:9.50 x 6.80 x 0.50 inchesWeight:1.0516Product ID:SC56HQQGTX
Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.
Publisher: Wiley

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Gaynor Lea-Greenwood

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Gaynor Lea-Greenwood

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