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Fashion Branding Unraveled

Fashion Branding Unraveled - Paperback

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Availability:In StockContributor:Kaled K. HameidePublish date:2011-02-14Pages:304
Language:EnglishPublisher:Fairchild BooksISBN-13:9781563678745ISBN-10:1563678748UPC:9781563678745Book Category:Business & Economics, DesignBook Subcategory:Industries, Fashion & AccessoriesBook Topic:Fashion & Textile Industry, RetailingSize:9.50 x 7.30 x 0.70 inchesWeight:1.2015Product ID:SCMW16K963
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Language:EnglishPublisher:Fairchild BooksISBN-13:9781563678745ISBN-10:1563678748UPC:9781563678745Book Category:Business & Economics, DesignBook Subcategory:Industries, Fashion & AccessoriesBook Topic:Fashion & Textile Industry, RetailingSize:9.50 x 7.30 x 0.70 inchesWeight:1.2015Product ID:SCMW16K963
Kaled K. Hameide is based at Montclair State College.
Publisher: Fairchild Books

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