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Fables of Abundance: A Cultural History of Advertising in America

Fables of Abundance: A Cultural History of Advertising in America - Paperback

by Jackson Lears
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Availability:In StockContributor:Jackson LearsPublish date:1995-11-03Pages:512
Language:EnglishPublisher:Basic BooksISBN-13:9780465090754ISBN-10:465090753UPC:9780465090754Book Category:Business & Economics, Social Science, HistoryBook Subcategory:Advertising & Promotion, SociologySize:9.24 x 6.11 x 1.37 inchesWeight:1.4903Product ID:SCD59HE59V
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Language:EnglishPublisher:Basic BooksISBN-13:9780465090754ISBN-10:465090753UPC:9780465090754Book Category:Business & Economics, Social Science, HistoryBook Subcategory:Advertising & Promotion, SociologySize:9.24 x 6.11 x 1.37 inchesWeight:1.4903Product ID:SCD59HE59V
Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.
Publisher: Basic Books

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Revised Edition

Contributor(s)

Jackson Lears

Author

Jackson Lears

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