Everything You've Been Taught About Sales Is Wrong (*Probably) - Hardcover

This book is for anyone who has to sell in their business but finds traditional sales training off-putting, out-dated and awkward!

If you'd like a way to sell more, minus any pushy, manipulative tactics, this is for you.

'We're all in sales now'

No matter how good you are at what you do, that alone is not enough to succeed in business. Unless you have a sales strategy that works, you will struggle.

Apply proven tactics and real world lessons

Leveraging 25 years of experience, Anna Payne will debunk the sales myths keeping so many entrepreneurs stuck, and instead show you step by step, exactly how to create a sales strategy that feels good (for you and your clients), and delivers results, time and time again.

Use the five step VALUE framework, and practical exercises to unlock the sales potential in your business so you can say goodbye to guess work and hello to more sales than ever before, plus clients who love what you do and rave about you.

Anna Payne is a serial entrepreneur and sales expert. Her refreshingly simple, no-nonsense approach to sales focusing on value, long term relationships and integrity is revolutionising the results of her clients. Learn more at www.annapayne.online