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Evaluating Public Relations: A Guide to Planning, Research and Measurement

Evaluating Public Relations: A Guide to Planning, Research and Measurement - Paperback

by Tom Watson, Paul Noble
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Availability:In StockContributor:Tom Watson, Paul NobleSeries:PR in PracticePublish date:2014-06-24Pages:208
Language:EnglishPublisher:Kogan PageISBN-13:9780749468897ISBN-10:749468890UPC:9780749468897Book Category:Business & EconomicsBook Subcategory:Public Relations, MarketingSize:9.10 x 6.10 x 0.60 inchesWeight:0.6504Product ID:SCJB83R60A

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Language:EnglishPublisher:Kogan PageISBN-13:9780749468897ISBN-10:749468890UPC:9780749468897Book Category:Business & EconomicsBook Subcategory:Public Relations, MarketingSize:9.10 x 6.10 x 0.60 inchesWeight:0.6504Product ID:SCJB83R60A

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.
Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.


Publisher: Kogan Page

Edition

3rd Edition

Contributor(s)

Tom Watson, Paul Noble

Author

Tom Watson, Paul Noble

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