
Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads - Paperback
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Language:EnglishPublisher:Quill Driver BooksISBN-13:9781610353168ISBN-10:1610353161UPC:9781610353168Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, EntrepreneurshipBook Topic:Direct, Digital MarketingSize:8.90 x 6.00 x 0.40 inchesWeight:0.7011Product ID:SCVQRKXV8Y
Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success.
What's the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of...
Language:EnglishPublisher:Quill Driver BooksISBN-13:9781610353168ISBN-10:1610353161UPC:9781610353168Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, EntrepreneurshipBook Topic:Direct, Digital MarketingSize:8.90 x 6.00 x 0.40 inchesWeight:0.7011Product ID:SCVQRKXV8Y
Kaplan, Paul M.: - Paul M. Kaplan has worked in marketing for over fifteen years, focusing on content marketing and thought leadership, digital media, and product strategy for industry-leading companies, including Barnes & Noble, Inc., American Express, Broadridge Financial Solutions, and McGraw-Hill. Kaplan earned a BA from Yale College and an MBA from Yale School of Management. He is the...
Publisher: Quill Driver Books
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