Essentials of Intellectual Property: Law, Economics, and Strategy - Paperback
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Essentials of Intellectual Property: Law, Economics, and Strategy
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.
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ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement.
PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles...
Edition
2nd Edition
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