Dynamics of International Advertising: Theoretical and Practical Perspectives - Paperback
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Language:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433127595ISBN-10:1433127598UPC:9781433127595Book Category:Business & Economics, ArtBook Subcategory:Advertising & Promotion, Business Aspects, Decision Making & Problem SolvingSize:9.80 x 7.00 x 0.90 inchesWeight:1.541Product ID:SCCMWZWW2D
Dynamics of International Advertising: Theoretical and Practical Perspectives
This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
Language:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433127595ISBN-10:1433127598UPC:9781433127595Book Category:Business & Economics, ArtBook Subcategory:Advertising & Promotion, Business Aspects, Decision Making & Problem SolvingSize:9.80 x 7.00 x 0.90 inchesWeight:1.541Product ID:SCCMWZWW2D
Barbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the Journal of Advertising, International Journal of Advertising, and International Marketing Review. She is the author of Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008) and...
Publisher: Peter Lang Inc., International Academic Publi
Edition
3rd Revised Edition
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