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Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising: Theoretical and Practical Perspectives - Paperback

by Barbara Mueller
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Availability:In StockContributor:Barbara MuellerPublish date:2017-08-10Pages:354
Languages:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433127595ISBN-10:1433127598UPC:9781433127595Book Category:Business & Economics, ArtBook Subcategory:Advertising & Promotion, Business Aspects, Decision Making & Problem SolvingSize:9.80 x 7.00 x 0.90 inchesWeight:1.54Product ID:SCCMWZWW2D

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

Languages:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433127595ISBN-10:1433127598UPC:9781433127595Book Category:Business & Economics, ArtBook Subcategory:Advertising & Promotion, Business Aspects, Decision Making & Problem SolvingSize:9.80 x 7.00 x 0.90 inchesWeight:1.54Product ID:SCCMWZWW2D

Barbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the Journal of Advertising, International Journal of Advertising, and International Marketing Review. She is the author of Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008) and co-author (with Katherine Toland Frith) of Advertising and Societies: Global Issues (Peter Lang, second edition, 2010).


Publisher: Peter Lang Inc., International Academic Publi

Edition

3rd Revised Edition

Contributor(s)

Barbara Mueller

Author

Barbara Mueller

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