Doing Business in China - Paperback
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Doing Business in China
Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.
Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:
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Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).
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5th Edition
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