Disruption: Overturning Conventions and Shaking Up the Marketplace - Hardcover
$41.99
$58.00
-28%Quantity
01
Pay over time for orders over $35.00 with
Availability:In StockContributor:Jean-Marie DruSeries:Adweek Magazine #1Publish date:1996-10-21Pages:256
Language:EnglishPublisher:WileyISBN-13:9780471165651ISBN-10:471165654UPC:9780471165651Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:9.32 x 6.28 x 0.95 inchesWeight:1.142Product ID:SC669RA5PQ
Disruption: Overturning Conventions and Shaking Up the Marketplace
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.
Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to...
Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to...
Series: Adweek Magazine #1
Language:EnglishPublisher:WileyISBN-13:9780471165651ISBN-10:471165654UPC:9780471165651Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:9.32 x 6.28 x 0.95 inchesWeight:1.142Product ID:SC669RA5PQ
About the author
JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director at Saatchi & Saatchi in Paris...
Publisher: Wiley
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.