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Disaster in Dearborn: The Story of the Edsel

Disaster in Dearborn: The Story of the Edsel - Hardcover

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Availability:In StockContributor:Thomas E. BonsallSeries:Automotive History and PersonalitiesPublish date:2002-08-09Pages:240
Language:EnglishPublisher:Stanford General BooksISBN-13:9780804746540ISBN-10:804746540UPC:9780804746540Book Category:Transportation, Biography & Autobiography, HistoryBook Subcategory:Automotive, United StatesBook Topic:20th CenturySize:10.35 x 6.88 x 0.90 inchesWeight:1.2809Product ID:SCPWSNM375
Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.
Language:EnglishPublisher:Stanford General BooksISBN-13:9780804746540ISBN-10:804746540UPC:9780804746540Book Category:Transportation, Biography & Autobiography, HistoryBook Subcategory:Automotive, United StatesBook Topic:20th CenturySize:10.35 x 6.88 x 0.90 inchesWeight:1.2809Product ID:SCPWSNM375
Thomas E. Bonsall is the author of More Than They Promised: The Studebaker Story (Stanford, 2000, and The Lincoln Motorcar (1981, 1993), winner of both national awards for automotive history writing, the Cugnot Award of the Society of Automotive Historians and the McKean Cup of the Antique Automobile Club of America. His Avanti! (1978, 1994) is the only comprehensive history of the Avanti and Avanti II.
Publisher: Stanford General Books

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