Deploy Empathy: A Practical Guide to Interviewing Customers - Paperback
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Language:EnglishPublisher:Dotsquare LLCISBN-13:9781737446606ISBN-10:173744660XUPC:9781737446606Book Category:Business & EconomicsBook Subcategory:Marketing, Research & DevelopmentBook Topic:ResearchSize:9.00 x 6.00 x 0.68 inchesWeight:0.9612Product ID:SCKYR5MACM
Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.
Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.
By the end of this book, you'll be able to interview customers and potential customers with confidence.
Language:EnglishPublisher:Dotsquare LLCISBN-13:9781737446606ISBN-10:173744660XUPC:9781737446606Book Category:Business & EconomicsBook Subcategory:Marketing, Research & DevelopmentBook Topic:ResearchSize:9.00 x 6.00 x 0.68 inchesWeight:0.9612Product ID:SCKYR5MACM
Hansen, Michele: - Michele Hansen is an entrepreneur. She co-founded a software-as-a-service company, Geocodio, with her husband Mathias in 2014. Geocodio started as a small side project that made $31 its first month. Michele and Mathias grew Geocodio through revenue alone and Michele went full-time on the business in 2017. Prior to Geocodio, Michele was a product manager in financial publishing and a technical project manager at a web development agency. She is also part of the Software Social podcast, which she co-hosts with Colleen Schnettler. Software Social was a finalist for Best Podcast, Best Hosts, and Best Episode in the 2020 SaaS Podcast Awards. Michele is a frequent guest on other podcasts and has spoken at MicroConf and Laracon. Originally from the US, she lives with her husband, daughter and dog on a small farm in the Danish countryside. She enjoys reading, adult gymnastics, and talking to people about talking to people. You can find her on Twitter at twitter.com/mjwhansen and subscribe to the Deploy Empathy newsletter at deployempathy.com/newsletter.
Publisher: Dotsquare LLC
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