Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands - Paperback
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Language:EnglishPublisher:Oxford University PressISBN-13:9780199655854ISBN-10:199655855UPC:9780199655854Book Category:Business & EconomicsBook Subcategory:Strategic Planning, MarketingBook Topic:DirectSize:9.10 x 6.00 x 0.90 inchesWeight:1.3514Product ID:SCXYK13GQA
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom...
Language:EnglishPublisher:Oxford University PressISBN-13:9780199655854ISBN-10:199655855UPC:9780199655854Book Category:Business & EconomicsBook Subcategory:Strategic Planning, MarketingBook Topic:DirectSize:9.10 x 6.00 x 0.90 inchesWeight:1.3514Product ID:SCXYK13GQA
Douglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural Strategy Group, a consulting firm that provides brand strategy and innovation solutions using the cultural strategy framework. He is a leading expert on brand strategy, having established cultural branding as an important new strategy tool in his...
Publisher: Oxford University Press
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