Consumer Insights Handbook: Unlocking Audience Research Methods - Paperback
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Language:EnglishPublisher:Rowman & Littlefield PublishersISBN-13:9781538145524ISBN-10:1538145529UPC:9781538145524Book Category:Language Arts & Disciplines, Business & EconomicsBook Subcategory:Communication Studies, Advertising & Promotion, MarketingBook Topic:ResearchSize:9.90 x 6.90 x 0.60 inchesWeight:1.0516Product ID:SCPFRCPWBT
Consumer Insights Handbook: Unlocking Audience Research Methods
At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic...
Language:EnglishPublisher:Rowman & Littlefield PublishersISBN-13:9781538145524ISBN-10:1538145529UPC:9781538145524Book Category:Language Arts & Disciplines, Business & EconomicsBook Subcategory:Communication Studies, Advertising & Promotion, MarketingBook Topic:ResearchSize:9.90 x 6.90 x 0.60 inchesWeight:1.0516Product ID:SCPFRCPWBT
Danielle Sarver Coombs is professor in the School of Journalism and Mass Communication at Kent State University. She is the co-author of Female Fans of the NFL and author of Last Man Standing: Media, Framing, and the 2012 Republican Primary. Coombs has also co-edited three anthologies--Debates for the Digital Age, We Are What We Sell, and American History through American Sports (2012)--and has...
Publisher: Rowman & Littlefield Publishers
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