Consumer Insights: Findings from Behavioral Research - Paperback
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Availability:In StockContributor:Joseph W. Alba EditorSeries:Msi Relevant Knowledge #601Publish date:2011-10-01Pages:140
Language:EnglishPublisher:Marketing Science InstituteISBN-13:9780982387757ISBN-10:098238775XUPC:9780982387757Book Category:Business & EconomicsBook Subcategory:Consumer BehaviorSize:9.61 x 6.69 x 0.30 inchesWeight:0.5203Product ID:SCS28GF957
Consumer Insights: Findings from Behavioral Research
With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgments and behavior? Consumer Insights: Findings from Behavioral Research, edited by Joseph Alba of University of Florida, offers a collection of findings on a broad range of consumer behavior phenomena, from variety seeking and brand recall to price biases...
Series: Msi Relevant Knowledge #601
Language:EnglishPublisher:Marketing Science InstituteISBN-13:9780982387757ISBN-10:098238775XUPC:9780982387757Book Category:Business & EconomicsBook Subcategory:Consumer BehaviorSize:9.61 x 6.69 x 0.30 inchesWeight:0.5203Product ID:SCS28GF957
Publisher: Marketing Science Institute
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