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Conducting Market Research for International Business

Conducting Market Research for International Business - Paperback

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Availability:In StockContributor:S. Tamer Cavusgil, John RiesenbergerPublish date:2009-03-01Pages:120
Language:EnglishPublisher:Business Expert PressISBN-13:9781606490259ISBN-10:1606490257UPC:9781606490259Book Category:Business & EconomicsBook Subcategory:InternationalSize:9.00 x 6.00 x 0.28 inchesWeight:0.4012Product ID:SC4GC45VY0
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Language:EnglishPublisher:Business Expert PressISBN-13:9781606490259ISBN-10:1606490257UPC:9781606490259Book Category:Business & EconomicsBook Subcategory:InternationalSize:9.00 x 6.00 x 0.28 inchesWeight:0.4012Product ID:SC4GC45VY0
Publisher: Business Expert Press

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