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Branding for Dummies

Branding for Dummies - Paperback

by Bill Chiaravalle, Barbara Findlay Schenck
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Availability:In StockContributor:Bill Chiaravalle, Barbara Findlay SchenckPublish date:2014-12-31Pages:384
Language:EnglishPublisher:For DummiesISBN-13:9781118958087ISBN-10:111895808XUPC:9781118958087Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:9.30 x 7.40 x 0.70 inchesWeight:1.1001Product ID:SC9KDJX3EY
Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects...

Language:EnglishPublisher:For DummiesISBN-13:9781118958087ISBN-10:111895808XUPC:9781118958087Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:9.30 x 7.40 x 0.70 inchesWeight:1.1001Product ID:SC9KDJX3EY

Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies.


Publisher: For Dummies

Edition

2nd Revised Edition

Contributor(s)

Bill Chiaravalle, Barbara Findlay Schenck

Author

Bill Chiaravalle, Barbara Findlay Schenck

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