Branding & AI: Leveraging Technology to Generate Brand Revenue - Paperback
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Language:EnglishPublisher:Business Expert PressISBN-13:9781637420805ISBN-10:1637420803UPC:9781637420805Book Category:Business & EconomicsBook Subcategory:Marketing, Industries, Information ManagementBook Topic:Computers & Information TechnologySize:9.00 x 6.00 x 0.48 inchesWeight:0.6812Product ID:SC45M5X4D7
Branding & AI: Leveraging Technology to Generate Brand Revenue
This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the...
Language:EnglishPublisher:Business Expert PressISBN-13:9781637420805ISBN-10:1637420803UPC:9781637420805Book Category:Business & EconomicsBook Subcategory:Marketing, Industries, Information ManagementBook Topic:Computers & Information TechnologySize:9.00 x 6.00 x 0.48 inchesWeight:0.6812Product ID:SC45M5X4D7
Chahat Aggarwal, an award-winning entrepreneur is a figure of authority in the realm of all things branding and digital. Having lived in multiple countries, she has a keen understanding of global consumer psychology. A prolific brand strategist, Chahat is the founder and CEO of Impact Study Biz, where she helps organizations tap into their latent brand potential. Propelled by the mission of...
Publisher: Business Expert Press
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