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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech - Paperback

by Brian Smith
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Availability:In StockContributor:Brian SmithPublish date:2018-01-25Pages:212
Language:EnglishPublisher:Practical Inspiration PublishingISBN-13:9781788600057ISBN-10:1788600053UPC:9781788600057Book Category:Business & EconomicsBook Subcategory:Industries, MarketingBook Topic:Pharmaceutical & Biotechnology, IndustrialSize:8.00 x 8.00 x 0.55 inchesWeight:1.0406Product ID:SCW2WENYTZ
Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
Language:EnglishPublisher:Practical Inspiration PublishingISBN-13:9781788600057ISBN-10:1788600053UPC:9781788600057Book Category:Business & EconomicsBook Subcategory:Industries, MarketingBook Topic:Pharmaceutical & Biotechnology, IndustrialSize:8.00 x 8.00 x 0.55 inchesWeight:1.0406Product ID:SCW2WENYTZ
Smith, Brian D.: - Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharma and medtech companies. He uniquely combines first-hand understanding of the industry with rigorous, world leading research. He is the author of over 300 publications, including The Future of Pharma and Darwin's Medicine.
Publisher: Practical Inspiration Publishing

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Brian Smith

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Brian Smith

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