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Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology: The Art and Science of Building Strong Brands - Paperback

by Laura Busche
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Availability:In StockContributor:Laura BuschePublish date:2023-11-17Pages:384
Language:EnglishPublisher:RoutledgeISBN-13:9781032373720ISBN-10:1032373725UPC:9781032373720Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Consumer Behavior, InternationalBook Topic:MarketingSize:9.21 x 6.14 x 0.82 inchesWeight:1.2214Product ID:SCBPS8TCEP

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Language:EnglishPublisher:RoutledgeISBN-13:9781032373720ISBN-10:1032373725UPC:9781032373720Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Consumer Behavior, InternationalBook Topic:MarketingSize:9.21 x 6.14 x 0.82 inchesWeight:1.2214Product ID:SCBPS8TCEP

Laura Busche is a Colombo-German brand strategist helping companies in the public and private sectors bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. Busche holds a doctoral degree in Psychology, a master's degree in Design Management and is a Bachelor of Science in Business Administration. Her client list has included Dribbble, Creative Market, Webflow, Domestika, Magmic, Grubbrr, Littledata, among many others.


Publisher: Routledge

Contributor(s)

Laura Busche

Author

Laura Busche

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