Brand Activism: From Purpose to Action - Paperback
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Language:EnglishPublisher:Idea Bite PressISBN-13:9781734244113ISBN-10:1734244119UPC:9781734244113Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 0.64 inchesWeight:0.9215Product ID:SCG97CEBVT
Brand Activism: From Purpose to Action
"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate executives worldwide."- Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and...
Language:EnglishPublisher:Idea Bite PressISBN-13:9781734244113ISBN-10:1734244119UPC:9781734244113Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 0.64 inchesWeight:0.9215Product ID:SCG97CEBVT
Publisher: Idea Bite Press
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