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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements - Hardcover

by Robbin Phillips, Greg Cordell, Geno Church
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Availability:In StockContributor:Robbin Phillips, Greg Cordell, Geno ChurchPublish date:2010-08-31Pages:224
Language:EnglishPublisher:WileyISBN-13:9780470614181ISBN-10:470614188UPC:9780470614181Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.60 x 5.82 x 0.82 inchesWeight:0.7915Product ID:SCVS5P6AVG

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Language:EnglishPublisher:WileyISBN-13:9780470614181ISBN-10:470614188UPC:9780470614181Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.60 x 5.82 x 0.82 inchesWeight:0.7915Product ID:SCVS5P6AVG

Robbin Phillips, Greg Cordell, and Geno Church work together at the word-of-mouth marketing and identity company Brains on Fire. Along with others on the Brains on Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet.

Spike Jones is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.com.


Publisher: Wiley

Contributor(s)

Robbin Phillips, Greg Cordell, Geno Church

Author

Robbin Phillips, Greg Cordell, Geno Church

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