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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur - Paperback

by Dante Lee
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Availability:In StockContributor:Dante LeePublish date:2010-11-15Pages:336
Language:EnglishPublisher:Hay HouseISBN-13:9781401929541ISBN-10:1401929540UPC:9781401929541Book Category:Social Science, Business & EconomicsBook Subcategory:Ethnic Studies, EntrepreneurshipBook Topic:AmericanSize:8.90 x 6.00 x 0.90 inchesWeight:0.9017Product ID:SCXYRZB2F7
"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--"don't be a worrier, be a warrior"--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
Language:EnglishPublisher:Hay HouseISBN-13:9781401929541ISBN-10:1401929540UPC:9781401929541Book Category:Social Science, Business & EconomicsBook Subcategory:Ethnic Studies, EntrepreneurshipBook Topic:AmericanSize:8.90 x 6.00 x 0.90 inchesWeight:0.9017Product ID:SCXYRZB2F7
Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company--known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com--helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.
Publisher: Hay House

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Dante Lee

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Dante Lee

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