Beyond the Jumbotron: Creating Fan Experiences Through Immersive Technology - Paperback
by James Giglio
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Language:EnglishPublisher:Advantage Media GroupISBN-13:9781642259032ISBN-10:1642259039UPC:9781642259032Book Category:Sports & Recreation, Computers, Games & ActivitiesBook Subcategory:Business Aspects, Virtual & Augmented Reality, Video & MobileSize:9.00 x 6.00 x 0.39 inchesWeight:0.56Product ID:SCG8C1BRMF
Beyond the Jumbotron: Creating Fan Experiences Through Immersive Technology
A simple guidebook for navigating the new world of sports marketing and brand management
The modern consumer, today's fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won't work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today's fan is looking for something...
Language:EnglishPublisher:Advantage Media GroupISBN-13:9781642259032ISBN-10:1642259039UPC:9781642259032Book Category:Sports & Recreation, Computers, Games & ActivitiesBook Subcategory:Business Aspects, Virtual & Augmented Reality, Video & MobileSize:9.00 x 6.00 x 0.39 inchesWeight:0.56Product ID:SCG8C1BRMF
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