Beyond the Core: Expand Your Market Without Abandoning Your Roots - Hardcover
by Chris Zook
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781578519514ISBN-10:1578519519UPC:9781578519514Book Category:Business & EconomicsBook Subcategory:Marketing, Structural Adjustment, ForecastingSize:9.48 x 6.42 x 0.90 inchesWeight:1.1001Product ID:SCAX4Q93BB
Beyond the Core: Expand Your Market Without Abandoning Your Roots
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781578519514ISBN-10:1578519519UPC:9781578519514Book Category:Business & EconomicsBook Subcategory:Marketing, Structural Adjustment, ForecastingSize:9.48 x 6.42 x 0.90 inchesWeight:1.1001Product ID:SCAX4Q93BB
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