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Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library - Paperback

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Availability:In StockContributor:Susan Dowd (Editor)Publish date:10/18/2013Pages:306
Language:EnglishPublisher:ALA Neal-SchumanISBN-13:9781555709129ISBN-10:1555709125UPC:9781555709129Book Category:Social ScienceBook Subcategory:Philanthropy & CharitySize:11.00 x 8.50 x 0.64 inchesWeight:1.5719Product ID:SCY7H5CK0T
Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
Language:EnglishPublisher:ALA Neal-SchumanISBN-13:9781555709129ISBN-10:1555709125UPC:9781555709129Book Category:Social ScienceBook Subcategory:Philanthropy & CharitySize:11.00 x 8.50 x 0.64 inchesWeight:1.5719Product ID:SCY7H5CK0T
Publisher: ALA Neal-Schuman

Contributor(s)

Susan Dowd (Editor)

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