Beast: The Top Secret Ilmor-Penske Engine That Shocked the Racing World at the Indy 500 - Paperback
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Beast was the nickname of a shocking new race engine unveiled for the 1994 Indianapolis 500. The massive effort to design and build it in a seemingly impossible timeframe is still hailed as one of the most herculean efforts and well-kept secrets in the history of the Indy 500. In the award-winning book, Beast, bestselling author Jade Gurss chronicles the subterfuge and debunks the myths about this legendary power plant that persist twenty years on.
Gurss interviewed key players involved in the race to uncover the story of how this engine powered the Penske PC23 chassis to one of the most talked-about Indy 500 races in history. The British race-engine experts at Ilmor Engineering offer detail about the design and manufacture of the engine. Roger Penske's team reveals how the engine and car were tested and developed, and how Mercedes came to be involved in the project. The story unfolds as Roger Penske and Mario Illien and Paul Morgan of Ilmor play every card they possess to create an incredible race engine--even rare World War II fighter planes and supersonic jets roar into the heart of this high-tech tale. Drivers Al Unser Jr. of the United States and Paul Tracy of Canada provide details on the tense weeks leading up to race day. The book reaches a suspenseful climax at 240 miles per hour at the Indy 500 noone can forget.
Wrapped up in the drama and intrigue are real business and motivational lessons which made Roger Penske one of the most successful businessmen in the world and that helped Ilmor and its cofounders, Mario Illien and the late Paul Morgan, design and manufacture Indy car and Formula 1 championship-winning engines. Beast is not only a must-read for sports and race fans, but a compelling narrative for those who enjoy genuine lessons in business and technology or thrilling mysteries based on actual events.
Jade Gurss is the owner of fingerprint inc. The company was founded in 1999 to direct media and public relations for clients such as Anheuser-Busch and the Budweiser NASCAR program with driver Dale Earnhardt Jr.
Gurss is the co-author of two New York Times Best Selling books. "Driver #8" (Warner Books) chronicles Earnhardt Jr's rookie season. It is believed to be the most successful book about auto racing in American publishing history, spending 17 weeks on the New York Times Best Seller list. He also co-wrote "DW: A Lifetime Going Around in Circles" (Putnam Books), which reached the New York Times Best Seller non-fiction list in February 2004.
fingerprint inc. has been consistently innovative in developing a long list of media firsts for a NASCAR driver for Earnhardt Jr., from major magazine features to a series of documentaries on networks such as MTV, CMT and other non-sports outlets such as 60 Minutes, Rolling Stone Magazine and Playboy.
Prior to forming fingerprint inc., Gurss was in charge of marketing and publicity for Ilmor Engineering, the race-engine design and manufacturing arm of Mercedes-Benz. He also managed sports publicity for Mercedes-Benz USA while at the Cotter Group in Charlotte, NC after being the director of publicity at Heartland Park Topeka in the early 1990s.
A native of Topeka, Kansas, Gurss has a bachelor's degree in broadcast communications (Cum Laude with departmental honors) from Washburn University, and has a technical degree as a certified audio engineer. Gurss has a background as a musician and in video and television production.
Gurss actively provides lectures and presentations for universities as well as corporate clients on topics such as sports marketing and publicity, small business ownership, and NASCAR.
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Edition
2nd Edition
Contributor(s)
Author
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Beast was the nickname of a shocking new race engine unveiled for the 1994 Indianapolis 500. The massive effort to design and build it in a seemingly impossible timeframe is still hailed as one of the most herculean efforts and well-kept secrets in the history of the Indy 500. In the award-winning book, Beast, bestselling author Jade Gurss chronicles the subterfuge and debunks the myths about this legendary power plant that persist twenty years on.
Gurss interviewed key players involved in the race to uncover the story of how this engine powered the Penske PC23 chassis to one of the most talked-about Indy 500 races in history. The British race-engine experts at Ilmor Engineering offer detail about the design and manufacture of the engine. Roger Penske's team reveals how the engine and car were tested and developed, and how Mercedes came to be involved in the project. The story unfolds as Roger Penske and Mario Illien and Paul Morgan of Ilmor play every card they possess to create an incredible race engine--even rare World War II fighter planes and supersonic jets roar into the heart of this high-tech tale. Drivers Al Unser Jr. of the United States and Paul Tracy of Canada provide details on the tense weeks leading up to race day. The book reaches a suspenseful climax at 240 miles per hour at the Indy 500 noone can forget.
Wrapped up in the drama and intrigue are real business and motivational lessons which made Roger Penske one of the most successful businessmen in the world and that helped Ilmor and its cofounders, Mario Illien and the late Paul Morgan, design and manufacture Indy car and Formula 1 championship-winning engines. Beast is not only a must-read for sports and race fans, but a compelling narrative for those who enjoy genuine lessons in business and technology or thrilling mysteries based on actual events.
Jade Gurss is the owner of fingerprint inc. The company was founded in 1999 to direct media and public relations for clients such as Anheuser-Busch and the Budweiser NASCAR program with driver Dale Earnhardt Jr.
Gurss is the co-author of two New York Times Best Selling books. "Driver #8" (Warner Books) chronicles Earnhardt Jr's rookie season. It is believed to be the most successful book about auto racing in American publishing history, spending 17 weeks on the New York Times Best Seller list. He also co-wrote "DW: A Lifetime Going Around in Circles" (Putnam Books), which reached the New York Times Best Seller non-fiction list in February 2004.
fingerprint inc. has been consistently innovative in developing a long list of media firsts for a NASCAR driver for Earnhardt Jr., from major magazine features to a series of documentaries on networks such as MTV, CMT and other non-sports outlets such as 60 Minutes, Rolling Stone Magazine and Playboy.
Prior to forming fingerprint inc., Gurss was in charge of marketing and publicity for Ilmor Engineering, the race-engine design and manufacturing arm of Mercedes-Benz. He also managed sports publicity for Mercedes-Benz USA while at the Cotter Group in Charlotte, NC after being the director of publicity at Heartland Park Topeka in the early 1990s.
A native of Topeka, Kansas, Gurss has a bachelor's degree in broadcast communications (Cum Laude with departmental honors) from Washburn University, and has a technical degree as a certified audio engineer. Gurss has a background as a musician and in video and television production.
Gurss actively provides lectures and presentations for universities as well as corporate clients on topics such as sports marketing and publicity, small business ownership, and NASCAR.
Normal 0 false false false EN-US X-NONE X-NONE
Edition
2nd Edition
Contributor(s)
Author