This Is Love

The Archies is a fictional garage band founded by Archie Andrews, Reggie Mantle, and Jughead Jones, a group of teenage characters of the Archie comic book series, in the context of the animated TV series, the Archie Show. The fictional band's music was recorded by session musicians featuring Ron Dante on vocals and released as a series of singles and albums. Their most successful song, "Sugar, Sugar", became one of the biggest hits of the bubblegum pop genre that flourished from 1968 to 1972. This classic 1971 album, "This Is Love," has been newly remastered.