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Applied Public Relations: Cases in Stakeholder Management

Applied Public Relations: Cases in Stakeholder Management - Paperback

by Kathy Brittain Richardson, Marcie Hinton
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Availability:In StockContributor:Kathy Brittain Richardson, Marcie HintonSeries:Routledge CommunicationPublish date:4/1/2015Pages:258
Language:EnglishPublisher:RoutledgeISBN-13:9780415526593ISBN-10:415526590UPC:9780415526593Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Communication Studies, JournalismSize:8.90 x 5.90 x 0.60 inchesWeight:0.8003Product ID:SCMBMJ95V8

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.

Language:EnglishPublisher:RoutledgeISBN-13:9780415526593ISBN-10:415526590UPC:9780415526593Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Communication Studies, JournalismSize:8.90 x 5.90 x 0.60 inchesWeight:0.8003Product ID:SCMBMJ95V8

Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013.

Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.


Publisher: Routledge

Edition

3rd Edition

Contributor(s)

Kathy Brittain Richardson, Marcie Hinton

Author

Kathy Brittain Richardson, Marcie Hinton

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