AI-Powered B2B Marketing: Develop Ai-Enabled Strategies and Practices for Maximum Impact - Paperback
by Simon Hall
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Language:EnglishPublisher:Kogan PageISBN-13:9781398621961ISBN-10:139862196XUPC:9781398621961Book Category:Computers, Business & EconomicsBook Subcategory:Artificial Intelligence, Marketing, Business EthicsBook Topic:Generative AI, DirectSize:9.21 x 6.14 x 0.82 inchesWeight:1.2302Product ID:SCCDMWTEX4
AI-Powered B2B Marketing: Develop Ai-Enabled Strategies and Practices for Maximum Impact
How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?
AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B...Language:EnglishPublisher:Kogan PageISBN-13:9781398621961ISBN-10:139862196XUPC:9781398621961Book Category:Computers, Business & EconomicsBook Subcategory:Artificial Intelligence, Marketing, Business EthicsBook Topic:Generative AI, DirectSize:9.21 x 6.14 x 0.82 inchesWeight:1.2302Product ID:SCCDMWTEX4
Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business...
Publisher: Kogan Page
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