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Aaker on Branding: The Playbook to Building Strong Brands

Aaker on Branding: The Playbook to Building Strong Brands - Paperback

by David Aaker
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Availability:In StockContributor:David AakerPublish date:2025-05-06Pages:200
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781636986654ISBN-10:163698665XUPC:9781636986654Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Strategic Planning, Business CommunicationSize:9.00 x 6.00 x 0.64 inchesWeight:0.84Product ID:SC1QX6FYB2
Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand.This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively.Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781636986654ISBN-10:163698665XUPC:9781636986654Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Strategic Planning, Business CommunicationSize:9.00 x 6.00 x 0.64 inchesWeight:0.84Product ID:SC1QX6FYB2
Aaker, David: - David Aaker--the Father of Modern Branding, according to Phil Kotler--has written nine books on brands and brand strategy. He developed several concepts, including the "Aaker" brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and "must-have" defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.
Publisher: Morgan James Publishing

Contributor(s)

David Aaker

Author

David Aaker

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