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A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social

A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover

by Kati E. Sudnick
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Availability:In StockContributor:Kati E. SudnickSeries:Integrated Marketing CommunicationPublish date:2023-11-28Pages:202
Language:EnglishPublisher:Lexington BooksISBN-13:9781666920789ISBN-10:1666920789UPC:9781666920789Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Advertising & Promotion, Communication Studies, RhetoricSize:9.00 x 6.00 x 0.63 inchesWeight:1.0318Product ID:SCQ5KKXPKG

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.

Language:EnglishPublisher:Lexington BooksISBN-13:9781666920789ISBN-10:1666920789UPC:9781666920789Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Advertising & Promotion, Communication Studies, RhetoricSize:9.00 x 6.00 x 0.63 inchesWeight:1.0318Product ID:SCQ5KKXPKG

Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.


Publisher: Lexington Books

Contributor(s)

Kati E. Sudnick

Author

Kati E. Sudnick

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