A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover
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This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.
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