User Research: Improve Product and Service Design and Enhance Your UX Research - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398625075ISBN-10:1398625078UPC:9781398625075Book Category:Business & Economics, ComputersBook Subcategory:Marketing, User Interfaces, Business & Productivity SoftwareBook Topic:Research, CollaborationSize:9.21 x 6.14 x 0.78 inchesWeight:1.1618Product ID:SCWMXXTHDJ
User Research: Improve Product and Service Design and Enhance Your UX Research
Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers.
User experience research, (UX research) focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User...Language:EnglishPublisher:Kogan PageISBN-13:9781398625075ISBN-10:1398625078UPC:9781398625075Book Category:Business & Economics, ComputersBook Subcategory:Marketing, User Interfaces, Business & Productivity SoftwareBook Topic:Research, CollaborationSize:9.21 x 6.14 x 0.78 inchesWeight:1.1618Product ID:SCWMXXTHDJ
Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant, one of the UK's leading UX...
Publisher: Kogan Page
Edition
3rd Edition
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