Trusted Advertising: How to Harness the Value of Trust in Your Brand - Paperback
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Trusted Advertising: How to Harness the Value of Trust in Your Brand
Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.
Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply evidence-based principles and deliver campaigns that drive long-term consumer trust. As advertising faces declining confidence and...
Matt Bourn is Director of Communications for the Advertising Association, based in London, UK, covering the industry's initiatives around trust, talent, inclusion and sustainability. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Disney and Sony. He is co-author of Sustainable Advertising also published by Kogan Page.
James Best CBE,...Contributor(s)
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